I decided to get myself a new pair of trainers and return to running as a means of getting/staying fit. And so I went shopping, checking out all the online sports shops and running-shoe shops with their vast ranges of styles. Every time I saw a shoe whose colour I liked - soft pastels or some interesting shade of colour - they were invariably women’s, with sizes running inky up to a UK8, far too small for me.
I looked through hundreds of pairs. The mens were always black, dark blue, dark grey or else some hideous neon shade. Nothing subtle, nothing soft, no pastels, no pale blues or violets - not that such shoes were not made, only that they were not made in anything larger than size eight. Such colours or shades are perceived as feminine.
It was infuriating. I’m sure I can’t be the only male who wants an expanded colour palette, just as I am sure there are plenty of women who have feet larger than size eight. And at least some of those must wish they could buy heels and/or trainers in nicer, more interesting colours. How nice it woukd be for manufacturers to show a bit of initiative and stir out of their ruts.